Build Your Business This June by Tapping Into Local Events and Foot Traffic

Summer is the season of sunshine—and opportunity. With festivals, farmers’ markets, parades, and outdoor events springing up in towns and cities across the country, June offers small businesses a golden chance to connect directly with their local community.

Here's how you can turn foot traffic into real growth:

1. Be Where the Buzz Is

Check your town or city’s calendar for June events, then look for ways to participate:

  • Set up a vendor booth at a street fair or farmers’ market.
  • Sponsor a community concert, golf tournament, or local 5K.
  • Offer services or product samples at high-traffic spots (like near an event entrance).

This kind of face-to-face engagement builds trust—and brand recognition—faster than a social ad ever could.

2. Offer Exclusive, Event-Based Promotions

Encourage attendees to visit your website with targeted incentives. Try:

  • “Show us your event ticket and get 10% off a consultation.”
  • “Tag us in your event photo for a chance to win a $25 gift card.”

These light-touch promotions reward interaction, increase visibility, and generate content that spreads across social media.

3. Partner With Event Organizers or Fellow Vendors

Collaboration can amplify your reach. You might:

  • Cross-promote with a neighboring booth or business.
  • Add your promo to event goodie bags.
  • Co-host a post-event gathering, happy hour, or giveaway.

This not only doubles your exposure, but also builds goodwill with other local businesses.

4. Follow Up—Fast

After the event, follow up while the interaction is still fresh. Use email lists, DMs, or social tags from the event to:

  • Send thank-you notes.
  • Offer a follow-up discount.
  • Ask for feedback or reviews.

The Bottom Line

June’s local events are more than just entertainment—they’re a chance to plant seeds for lasting customer relationships. Show up, be visible, offer something fun or valuable, and make it easy for new customers to take the next step with your business.

When you meet your community where they are, they’ll remember you long after the summer heat fades.